Creating a website for any business and running a site online is not enough. Everyone wants visitors or to get more traffic to their website. Let’s understand this in detail.
Traffic
Website traffic or visitors are the users who visit your websites and access information about the products, services, and brand. Web traffic determines the popularity of your website concerning the offerings you have for your users.
Type of Traffic
Direct Traffic- Direct traffic is the visitors those directly land to your website while tying your domain name (URL) in the browser. Direct traffic is the highest level of traffic drives because of your brand popularity and recall.
Organic Traffic– Organic traffic is the traffic that comes to your website from unpaid channels of digital marketing. Organic is free traffic in which visitors visit the site through different search engines such as Google, Yahoo, Bing. The practice of focusing & improving organic keywords ranking is called search engine optimization (SEO).
Paid Traffic – Paid traffic comes from paid digital campaigns & advertisements, such as Google ads (search & display), Facebook ads, and other ad campaigns.
Social Media Traffic – Social media traffic generates through social media channels like Facebook, Instagram, Twitter, Linked In, and other social platforms. There are two forms of social promotions, paid and unpaid activities.
Referral traffic– Referral traffic is any traffic that comes to your site from any other website where you place your website links such as SEO backlinks, your link placing in other parent or sister sites.
In digital space traffic sources are evolving day by day & there are various categories & types in which traffic sources are classified.
Now next and most important thing to understand is how to get and keep the visitors engaged on your website.
- Create valuable content, valuable content is always preferred and better engaged.
- Make your website load fast and responsive.
- Make your website SEO-friendly, SEO is one of the best ways to boost traffic to your site, one should always follow on-page and off-page practices.
- Use keyword research. It helps you find which information audiences are searching for, always keep relevant terms in your website content with well-researched meta title and description. It will help you appear higher in SERP & get you a lot more organic traffic.
- Increase your website traffic through paid advertising. Paid advertising is one of the great ways to get instant visitors through Facebook ads, Instagram ads, google ads, and other paid campaigns activities. Paid advertising is always imperative to reach your audience instantly without losing time, it’s also crucial to promote your products/services with any given offer without delay.
- Promote your website on different social media platforms with organically or paid ads.
or any other social platform that goes as per your audience or geography.
Key take away- Always keep your website up to date with best SEO practices, fresh and well-written content, and information that provides value to your audiences, and build a brand through social and above-given digital promotions to generate brand recall and quality traffic.
